LONDON BORN, VENICIAN BY HEART
Yasmin Naqvi British born and originally from London, CEO of the Style Factory a design company. A cultural wanderer, jack of many trades and all-around mover researching quality, modernity and fashion solutions. Drawing on iconographic elements from different cultures, Yasmin creates capsule collections of contemporary timeless pieces using luxury fabrics, cuts and colours combinations. The designer is known for her cool lux knits and products with a twist. Her philosophy is about creating the right dynamic of desire and demand satisfaction, through gathering together la crème de la crème worldwide; her personal artisans and creative networks.
Fashion products development
Trend and innovation consulting
Designers and industrial cloud connectors
The company is based in the heart of the Italian fashion manufacturing hub. Yasmin founded the brand under her name back in the early 1990’s.
The brand promotes knits and contemporary classic products in the neo luxury sector and is partner for many top international brands flitting between Paris, NY, Milan and as far as Japan.
After years in the shadows of the fashion spotlight, YN is about to step out into the glare with a new project of her own. As a fashion industry insider, she has been inspired to invent the brand as there is so little real authentic knitwear on the market.
The brand is now entering a new phase and heading east, the foot print for the future is based on it’s creativity, quality fuss free down town styling.
The Neo Lux sector is the smart side of the fashion business where Yasmin Naqvi is convinced that fresh ideas and functional fashion has a place.